1. the quality of being attractive or tempting; something that attracts or entices

Examples

• The allurement of easy money led him to make poor investment choices.
• She couldn’t resist the allurement of the chocolate cake in the bakery window.
• The city’s bright lights held a powerful allurement for young people from rural areas.
• The allurement of fame and fortune attracts many aspiring actors to Hollywood.
• Despite the allurement of the offer, she decided to stay with her current job.
• The tropical island’s natural beauty was its greatest allurement for tourists.