1. having or showing a desire to achieve a higher social status, lifestyle, or goal
2. designed to appeal to people who want to achieve a higher status or lifestyle
Usage: often used in marketing

Examples

• The aspirational young professional saved money to buy designer clothes.
• Many reality TV shows target aspirational viewers who dream of wealth.
• The magazine featured aspirational lifestyle content about luxury homes.
• Her aspirational goals included owning a business and traveling the world.
• The brand’s aspirational marketing appealed to middle-class consumers.
• He had an aspirational mindset, always looking for ways to improve himself.