adjective
- having or showing a desire to achieve a higher social status, lifestyle, or goal
- designed to appeal to people who want to achieve a higher status or lifestyle
Usage: often used in marketing
Examples
- The aspirational young professional saved money to buy designer clothes.
- Many reality TV shows target aspirational viewers who dream of wealth.
- The magazine featured aspirational lifestyle content about luxury homes.
- Her aspirational goals included owning a business and traveling the world.
- The brand’s aspirational marketing appealed to middle-class consumers.
- He had an aspirational mindset, always looking for ways to improve himself.