1. the quality of being pleasing, appealing, or interesting to look at or be around
2. the quality of being interesting or desirable in a general sense, not necessarily physical

Examples

• The attractiveness of the vacation package made it popular with families.
• Her warmth and kindness added to her attractiveness as a person.
• The attractiveness of the job offer included flexible hours and good benefits.
• The city's attractiveness to tourists comes from its historic landmarks.
• Physical attractiveness is just one aspect of what makes someone appealing.
• The attractiveness of the investment opportunity drew many investors.