1. plural of brander; people or devices that mark livestock with a hot iron to show ownership
Usage: common in ranching and agriculture
2. plural of brander; people or companies that create and promote brand identities
Usage: business and marketing context

Examples

• The ranch hired experienced branders to mark the new cattle herd.
• Modern branders use both traditional hot irons and newer marking techniques.
• The marketing team's branders developed a distinctive logo for the new product line.
• Successful branders understand consumer psychology and market trends.
• The branders worked quickly to process hundreds of calves during spring roundup.