1. the practice of creating a name, symbol, or design that identifies and differentiates a product from other products
Usage: business
2. the process of marking livestock with a hot iron to show ownership
Usage: agriculture

1. present participle of brand: marking with a hot iron or creating a brand identity

Examples

• The company’s branding includes a distinctive logo and color scheme.
• Successful branding helps customers recognize products instantly.
• The ranch uses branding to identify their cattle.
• She is branding the new product line with a modern design.
• Their branding strategy focuses on environmental responsibility.
• The branding iron left a permanent mark on the horse.
• Digital branding has become essential for online businesses.