noun
- misleading or deceptive promotional screenshots or images of video games that do not accurately represent the actual gameplay or graphics
Usage: gaming industry slang
Examples
- The game’s marketing campaign was criticized for using bullshots that made the graphics look much better than they actually were.
- Players were disappointed when they realized the promotional images were just bullshots.
- The developer promised to show only real gameplay footage instead of bullshots.
- Gaming journalists called out the company for releasing obvious bullshots.
- The difference between the bullshots and actual game was shocking.
- Consumers have become more skeptical of bullshots in video game advertising.