1. popular phrases or slogans that are frequently repeated to attract attention or support
Usage: plural form
2. words or phrases printed at the top or bottom of a page to guide readers
Usage: printing; historical

Examples

• Political candidates often rely on catchwords to appeal to voters.
• The campaign’s catchwords included ‘change’ and ‘progress.’
• Marketing teams create catchwords to make products memorable.
• These catchwords have lost their meaning through overuse.
• Old dictionaries used catchwords to help readers navigate pages.
• The printer placed catchwords at the bottom of each page.