noun
- a record of the sequence of links and pages that a user visits while browsing the internet or using a website
Usage: computing; web analytics
Examples
- The website's analytics team analyzed the clickstream data to understand how visitors navigate the site.
- By tracking clickstreams, marketers can identify which pages attract the most user engagement.
- The company uses clickstream analysis to optimize the layout of its e-commerce platform.
- Our clickstream reports show that most users abandon their shopping carts on the payment page.
- Understanding clickstreams helps developers improve user experience and reduce bounce rates.