noun
- A sequence of clicks and page views recorded as a user navigates through a website or online application.
Usage: plural form; computing/web analytics term; often used in data analysis and marketing contexts
Examples
- The marketing team analyzed clickstreams to understand how customers move through the e-commerce site.
- Clickstreams revealed that most users abandoned their shopping carts on the payment page.
- By tracking clickstreams, the company identified which product pages generated the most interest.
- Web analytics tools automatically record clickstreams to help improve website design.
- The clickstreams data showed that users typically visit the homepage before browsing product categories.