adjective
- treated or regarded as a commodity; reduced to a standardized product bought and sold in bulk without regard to quality or uniqueness
Usage: business and economics contexts
verb
- past tense and past participle of commoditize; to turn something into a commodity or treat it as a commodity
Usage: transitive verb
Examples
- The smartphone market has become increasingly commoditized, with many brands offering similar features at comparable prices.
- Once software became commoditized, companies had to focus on service and support to stand out.
- Healthcare services risk being commoditized if providers prioritize cost-cutting over quality care.
- The airline industry commoditized air travel, making flights affordable but less personalized.
- Tech companies worry that their innovations will be commoditized by competitors within months.
- Commoditized products often compete primarily on price rather than brand loyalty.