1. ideas or feelings that a word invokes in addition to its literal or primary meaning
Usage: plural form of connotation

Examples

• The word ‘home’ has positive connotations of warmth and safety.
• Politicians carefully choose words to avoid negative connotations.
• The term carries different connotations in various cultures.
• She was unaware of the racist connotations of that phrase.
• The color red has connotations of danger and passion.
• His choice of words had unfortunate connotations for the audience.