1. a campaign organized in response to or opposition against another campaign
Usage: commonly used in political, marketing, and advocacy contexts

1. to organize or conduct a campaign in opposition to another campaign
Usage: transitive or intransitive use

Examples

• The environmental group launched a countercampaign against the corporation's misleading advertising.
• Political candidates often countercampaign by highlighting their opponent's weaknesses.
• The nonprofit decided to countercampaign the misinformation spreading on social media.
• During the election, both parties engaged in aggressive countercampaigns.
• Consumer advocates countercampaigned the fast-food industry's health claims.
• The organization countercampaigned to raise awareness about the issue.