1. the quality or state of being cute; excessive or affected cuteness
Usage: informal; often used critically to describe something that is overly or artificially cute

Examples

• The cutesiness of the greeting card made her roll her eyes.
• He found the movie's cutesiness off-putting rather than charming.
• The designer's use of pastel colors and ribbons added to the cutesiness of the product.
• Some critics complained about the cutesiness of the animated character's dialogue.
• She appreciated the charm without the excessive cutesiness that other brands relied on.