noun
- statistical data relating to the population and particular groups within it, especially regarding age, income, education, race, and gender
Usage: typically used in plural form
Examples
- The company studied the demographics of their target market before launching the new product.
- Census demographics show that the city’s population is becoming younger and more diverse.
- The school district analyzed local demographics to plan for future enrollment needs.
- Marketing teams use demographics to determine which advertisements will be most effective.
- The demographics of online shoppers have changed significantly over the past decade.
- Political candidates often tailor their messages based on voter demographics in different regions.