1. causing someone to lose loyalty, affection, or support; alienating
Usage: present participle of disaffect

Examples

• The politician’s broken promises were disaffecting many of his former supporters.
• The company’s harsh policies were disaffecting employees throughout the organization.
• His constant criticism was disaffecting even his closest friends.
• The scandal was disaffecting voters from the entire political party.
• The teacher’s unfair treatment was disaffecting students from the subject.
• Poor customer service was disaffecting loyal clients from the brand.