1. the tendency to view one's own ethnic group, culture, or nation as superior to others and to judge other cultures by the standards of one's own.
Usage: uncountable; often used in academic and social contexts to describe bias or prejudice

Examples

• The ethnocentricity of the colonial powers led them to dismiss indigenous cultures as primitive.
• Scholars warn against ethnocentricity when studying unfamiliar societies.
• Her ethnocentricity prevented her from appreciating the value of different traditions.
• The documentary exposed the ethnocentricity embedded in early anthropological research.
• Overcoming ethnocentricity requires openness to understanding other perspectives.
• Marketing campaigns sometimes fail due to ethnocentricity in their approach to global audiences.