1. the characteristic spirit, beliefs, or guiding principles of a person, group, or institution
2. the credibility or ethical appeal of a speaker or writer
Usage: rhetoric

Examples

• The company’s ethos emphasizes innovation and customer service.
• The school’s ethos promotes academic excellence and community involvement.
• Her speech lacked ethos because she had no experience in the field.
• The team’s winning ethos inspired everyone to work harder.
• The restaurant’s ethos focuses on using locally sourced ingredients.
• His ethos as a teacher was to encourage critical thinking in all students.