1. past tense and past participle of fetishise; to make something the object of a fetish; to regard or treat something with excessive or irrational reverence
Usage: British spelling (American: fetishized); commonly used in cultural criticism and psychology

Examples

• The advertisement fetishised luxury goods, making them seem essential to happiness.
• Critics argued that the film fetishised violence rather than critiquing it.
• Consumer culture has fetishised brand names to an unhealthy degree.
• The artist fetishised certain materials, using them repeatedly across all her works.
• Historians noted how the regime fetishised military strength and nationalism.
• She felt that society had fetishised youth and beauty at the expense of other values.