1. making something the object of a fetish; becoming excessively or irrationally devoted to something
Usage: present participle of 'fetishise' (British spelling); American spelling is 'fetishizing'; often used critically to describe unhealthy obsession or overvaluation
2. treating or regarding something as a fetish object; attributing magical or supernatural power to an object
Usage: anthropological or religious context; less common in everyday usage

Examples

• Critics argue that society is fetishising youth and beauty at the expense of other values.
• The marketing campaign was accused of fetishising luxury brands rather than promoting genuine quality.
• Some scholars worry that we are fetishising technology without understanding its real limitations.
• The documentary explores how certain cultures have been fetishising objects for centuries.
• He spent years fetishising the idea of success before realizing what truly mattered to him.
• The trend of fetishising minimalism has led many people to discard meaningful possessions.