1. to make something the object of a fetish; to have an excessive or irrational commitment to or interest in something
Usage: transitive verb; often used critically to describe unhealthy obsession

Examples

• The media tends to fetishize youth and beauty in ways that can harm self-esteem.
• Some collectors fetishize vintage cars, spending enormous amounts of money on restoration.
• Critics argue that the industry fetishizes thinness as the only acceptable body type.
• He fetishizes productivity to the point where he never takes time to rest.
• The culture fetishizes wealth and status above all other values.
• Marketing campaigns often fetishize luxury goods to appeal to consumers' desires.