1. to make something the object of a fetish; to have an excessive or irrational commitment to or interest in something
Usage: third-person singular present tense of 'fetishize'; commonly used in cultural criticism and psychology

Examples

• The advertisement fetishizes youth and beauty in ways that can harm viewers' self-esteem.
• Some critics argue that the film fetishizes violence rather than critiquing it.
• He fetishizes the idea of the perfect relationship, which sets him up for disappointment.
• The brand fetishizes luxury and exclusivity to appeal to wealthy consumers.
• She fetishizes productivity, believing that self-worth comes only from constant work.
• The documentary explores how society fetishizes thinness in women.
• Marketing campaigns often fetishize technology as a solution to all problems.