1. the quality of being friendly, informal, and unpretentious in manner or style; a down-to-earth, approachable character
Usage: uncountable; often used to describe communication style, personality, or artistic presentation

Examples

• The politician's folksiness made her popular with rural voters.
• The restaurant's folksiness—with its checkered tablecloths and homemade pies—appealed to families.
• His folksiness in conversation put nervous guests at ease.
• The folk singer's folksiness came through in every song she performed.
• Despite her wealth, she maintained a folksiness that endeared her to ordinary people.
• The brand's folksiness in advertising helped it connect with working-class consumers.