noun
- a person or company that grants franchises to others; a franchisor
Usage: also spelled 'franchisor'; business/commercial term
Examples
- The franchiser owns the brand and sets the standards for all locations.
- McDonald's is a major franchiser with thousands of restaurants worldwide.
- The franchiser provides training and support to new franchise owners.
- As a franchiser, the company collects royalties from each franchisee.
- The franchiser must approve all marketing materials used by franchisees.