1. relating to or denoting the study of populations by combining geographic and demographic data to identify consumer groups and market segments
Usage: chiefly used in marketing, business, and social research contexts

Examples

• The company used geodemographic analysis to target advertising to specific neighborhoods.
• Geodemographic profiling helps retailers understand which communities are most likely to purchase their products.
• Marketing teams rely on geodemographic data to segment customers by location and lifestyle.
• The geodemographic study revealed distinct consumer patterns across different regions.
• Banks use geodemographic information to identify areas with high concentrations of potential customers.