noun
- the use of gimmicks or tricks to attract attention or achieve a purpose, especially in a superficial or deceptive way
Usage: often disapproving
Examples
- The movie relied too heavily on special effects gimmickry instead of good storytelling.
- Critics dismissed the restaurant’s molecular gastronomy as mere gimmickry.
- The politician’s campaign was full of gimmickry but lacked substance.
- She preferred simple, honest marketing over flashy gimmickry.
- The art exhibition was criticized for its reliance on technological gimmickry.
- His magic show was entertaining despite avoiding cheap gimmickry.