1. relying on or characterized by a gimmick; designed to attract attention in a superficial or contrived way rather than having genuine value or substance
Usage: informal; often used critically or disapprovingly

Examples

• The movie relied on gimmicky special effects instead of a solid plot.
• That marketing campaign felt too gimmicky to be taken seriously.
• The restaurant's gimmicky décor distracted from the mediocre food.
• Critics dismissed the novel as gimmicky and lacking real depth.
• The app's gimmicky features didn't add any real value to users.
• She thought the promotional stunt was gimmicky and unnecessary.