1. friendly, helpful, or cooperative feelings or attitude
2. the established reputation of a business regarded as a quantifiable asset
Usage: business; accounting

Examples

• The ambassador’s visit was a gesture of goodwill between the two nations.
• She showed great goodwill by helping her neighbor move.
• The peace treaty was signed as an act of goodwill.
• The company’s goodwill was damaged by the scandal.
• They donated to charity out of goodwill.
• The store’s goodwill helped it survive the economic downturn.
• His goodwill toward his competitors impressed everyone.