1. plural of goodwill; friendly, helpful, or cooperative feelings or attitudes between people or groups
2. plural of goodwill; in business and accounting, the intangible value of a company beyond its tangible assets, often arising from reputation or customer relationships
Usage: business/accounting

Examples

• The two nations exchanged goodwills through cultural and educational programs.
• The company's goodwills were reflected in its loyal customer base and strong brand reputation.
• After the dispute, both parties worked to rebuild goodwills and restore their relationship.
• The acquisition included significant goodwills on the balance sheet.
• Charitable donations demonstrated the organization's goodwills toward the community.
• International goodwills improved following the peace agreement.