noun
- the practice of making misleading claims about the environmental benefits of a product, service, or company to appear more environmentally responsible than one actually is
Usage: informal; often used critically
verb
- to engage in greenwashing; to present a misleading image of environmental responsibility
Usage: informal; transitive or intransitive
Examples
- The company was accused of greenwash for claiming to be carbon-neutral while still burning fossil fuels.
- Many fast-fashion brands greenwash by using a single eco-friendly collection to hide their wasteful practices.
- Consumers should be skeptical of greenwash and look for certified environmental labels.
- The oil company's greenwashing campaign featured green logos but minimal actual environmental investment.
- She called out the brand for greenwashing its packaging as recyclable when most customers couldn't recycle it.
- Greenwash has become so common that environmental groups now publish guides to spot false claims.