adjective
- describing a company or product that falsely presents itself as environmentally friendly or sustainable
Usage: informal; often used in criticism of corporate marketing
verb
- past tense and past participle of greenwash; to mislead consumers about the environmental benefits or practices of a company or product
Usage: informal; transitive verb
Examples
- The company's greenwashed packaging claimed to be recyclable, but most of it ended up in landfills.
- Critics accused the oil company of greenwashing by funding a small renewable energy project while expanding fossil fuel operations.
- Many greenwashed products use green labels and nature imagery to appeal to environmentally conscious consumers.
- The report exposed how the fashion brand greenwashed its supply chain practices.
- Consumers should be skeptical of greenwashed claims that lack third-party certification.
- The corporation greenwashed its image by planting trees while simultaneously increasing carbon emissions.
- That greenwashed energy drink uses recycled plastic but is still produced by a company with poor environmental records.