1. substances that absorb or help retain moisture
Usage: technical; often used in cosmetics and food science

Examples

• Glycerin and hyaluronic acid are common humectants in skincare products.
• The lotion contains humectants to keep skin hydrated throughout the day.
• Food manufacturers add humectants to prevent baked goods from drying out.
• Honey acts as a natural humectant in homemade face masks.
• The shampoo’s humectants help maintain moisture in damaged hair.
• Sorbitol is used as a humectant in sugar-free candies.
• These humectants draw moisture from the air into the product.