noun
- people who have the power to affect the opinions or behavior of others, especially through social media or online platforms
Usage: plural of influencer; modern usage, especially in digital marketing and social media contexts
Examples
- Many fashion influencers promote products on Instagram and TikTok.
- The company hired several influencers to advertise their new smartphone.
- Social media influencers can reach millions of followers with a single post.
- Some influencers have built careers by reviewing video games and technology.
- Marketing teams study influencers to understand what resonates with younger audiences.
- Micro-influencers with smaller but engaged audiences are becoming more valuable to brands.