1. making something kitsch; transforming something into kitsch or giving it a kitsch quality
Usage: present participle of kitschify; informal; often used critically

Examples

• The designer accused the brand of kitschifying high fashion with oversized logos and garish colors.
• Critics worry that streaming services are kitschifying classic literature by adapting it into reality TV.
• The museum's gift shop was kitschifying the ancient artifacts by turning them into plastic souvenirs.
• Some argue that social media is kitschifying art by reducing it to easily digestible, trendy content.
• The director was kitschifying the serious historical drama with unnecessary special effects and melodrama.