1. the quality of being pleasant, appealing, or easy to like
Usage: also spelled 'likability'; commonly used in social, professional, and marketing contexts

Examples

• The candidate's likeability with voters increased after the debate.
• Her natural likeability made her popular among her classmates.
• The brand focused on improving the likeability of its new product line.
• His likeability as a leader helped the team work together more effectively.
• Social media influencers often rely on their likeability to build engaged audiences.
• The actor's likeability translated into strong box office performance.