1. a single piece of type bearing two or more usually separate elements
Usage: printing
2. an identifying symbol or trademark

Examples

• The printer used a logotype for the common letter combination ‘th’.
• Early typesetting relied on logotypes to speed up the printing process.
• The company’s logotype appears on all their products.
• They redesigned their logotype to look more modern.
• The logotype combines text and graphic elements.
• Brand recognition depends heavily on a memorable logotype.