1. distinctive designs or symbols used to identify a company or organization; logos
Usage: plural of logotype
2. single pieces of type bearing frequently used words or syllables
Usage: printing; typography

Examples

• The company updated all their logotypes to reflect the new brand identity.
• Famous logotypes like Nike’s swoosh are instantly recognizable worldwide.
• The designer created several logotypes for the client to choose from.
• Corporate logotypes must be consistent across all marketing materials.
• Traditional printers used logotypes to speed up the typesetting process.
• The museum displayed vintage logotypes from early 20th century newspapers.