noun
- plural of marketeering; the practice of promoting or selling a product or service, often with emphasis on aggressive or manipulative tactics
Usage: usually used in a critical or disapproving sense; often appears in compounds like 'fear-mongering' or 'cause-marketing'
Examples
- The company's marketeerings relied heavily on celebrity endorsements.
- Critics accused the campaign of using fear-based marketeerings to influence voters.
- Social media marketeerings have become increasingly sophisticated.
- The brand's marketeerings emphasized sustainability to appeal to younger consumers.
- Aggressive marketeerings tactics sometimes backfire with informed audiences.