1. the quality of being memorable or easily remembered

Examples

• The memorability of the song made it an instant hit.
• Teachers use visual aids to increase the memorability of their lessons.
• The advertisement’s memorability was tested through focus groups.
• The memorability of childhood experiences often surprises us years later.
• Marketing experts study the memorability of brand names and slogans.
• The memorability of the speech helped the candidate win votes.