noun
- the activity of promoting and selling goods, especially through advertising and attractive display
- products sold to promote a movie, sports team, or other brand
Usage: business
Examples
- The store’s merchandising strategy increased sales by 30%.
- She works in merchandising for a major retail chain.
- The movie’s merchandising included toys, clothing, and posters.
- Effective merchandising requires understanding customer behavior.
- The band made more money from merchandising than album sales.
- Sports merchandising is a billion-dollar industry.
- The company hired a merchandising expert to improve product placement.