noun
- a broadcaster or media company that targets a specific, limited audience rather than a mass audience
Usage: modern usage; media and broadcasting industry
Examples
- The streaming service operates as a narrowcaster, focusing exclusively on documentary content.
- Unlike traditional networks, the narrowcaster reaches only sports enthusiasts and fitness professionals.
- Narrowcasters have grown in popularity as audiences seek specialized programming.
- The radio station functions as a narrowcaster, serving only the local immigrant community.
- Narrowcasters can charge premium advertising rates because they deliver highly targeted demographics.