noun
- The transmission of audio or video content to a specific, targeted audience rather than to the general public; the plural of narrowcasting.
Usage: media/broadcasting term; often contrasted with broadcasting
Examples
- Streaming services rely on narrowcastings to deliver personalized content to different subscriber groups.
- The company uses narrowcastings to reach specific demographic segments with tailored advertisements.
- Cable television pioneered narrowcastings by offering specialized channels for sports, news, and entertainment.
- Podcasts are a form of narrowcasting that appeal to niche audiences interested in particular topics.
- Radio stations employ narrowcastings when they target specific listener demographics with curated playlists.