noun
- the process or strategy of focusing a business, product, or service on a specific, well-defined market segment or niche
Usage: business/marketing term
verb
- present participle of 'niche': to place or position something in a niche; to specialize in a particular market or area
Usage: business/marketing context
Examples
- The company is niching its product line to appeal to eco-conscious consumers.
- Niching allows small businesses to compete effectively against larger corporations.
- By niching in the luxury market, the brand attracted high-value customers.
- The marketing team is niching their advertising strategy to reach young professionals.
- Niching requires deep understanding of your target audience's needs and preferences.
- Instead of niching, the retailer decided to offer a broad range of products.
- The startup found success by niching in sustainable fashion rather than competing broadly.