1. not associated with or produced by a well-known brand or trademark; generic
Usage: business; marketing

Examples

• The store offers both brand-name and nonbrand medications at lower prices.
• Many consumers choose nonbrand products to save money.
• The nonbrand cereal tastes just as good as the expensive version.
• Nonbrand electronics often provide similar quality at reduced cost.
• The pharmacy stocks nonbrand alternatives to popular prescriptions.
• She prefers nonbrand cleaning supplies for basic household tasks.