1. a person who does not buy or use a particular product or service

Examples

• The company struggled to convert nonconsumers into regular customers.
• As a nonconsumer of social media, she preferred face-to-face communication.
• Market research focused on understanding why certain demographics remained nonconsumers.
• The brand launched an awareness campaign targeting nonconsumers of organic food.
• Nonconsumers often cited price as the main barrier to purchase.
• The survey revealed that most nonconsumers were simply unaware of the product’s benefits.