noun
- people who do not buy or use particular products or services
Usage: plural form
Examples
- The marketing team studied both consumers and nonconsumers of their product.
- Nonconsumers often have different reasons for avoiding certain brands.
- The survey included feedback from nonconsumers to understand market barriers.
- Companies try to convert nonconsumers into regular customers.
- Nonconsumers of fast food cited health concerns as their main reason.
- The research focused on why nonconsumers avoided the service.