1. a person who is not a customer of a particular business or service
Usage: business

Examples

• The company surveyed both customers and noncustomers to understand market preferences.
• Marketing efforts focused on converting noncustomers into loyal buyers.
• The store’s policy applies equally to customers and noncustomers.
• Research showed that noncustomers had different brand perceptions.
• The business analyzed why certain noncustomers chose competitors instead.
• Noncustomers were invited to participate in the product demonstration.