1. people who are not customers of a particular business or service
Usage: plural form

Examples

• The company conducted surveys to understand why noncustomers chose competitors instead.
• Marketing efforts focused on converting noncustomers into loyal buyers.
• The store offered special promotions to attract noncustomers from the neighborhood.
• Research showed that noncustomers had different preferences than existing clients.
• The business analyzed feedback from both customers and noncustomers.
• Noncustomers often cited price as their main reason for shopping elsewhere.