1. people who do not subscribe to a service, publication, or membership
Usage: plural form; typically used in business, media, or organizational contexts

Examples

• The streaming service offers limited content to nonsubscribers.
• Nonsubscribers cannot access the full archive of articles.
• The magazine sent promotional offers to nonsubscribers to encourage sign-ups.
• Nonsubscribers are shown advertisements during the free trial period.
• The company tracks the behavior of nonsubscribers to improve its marketing strategy.