ornamentalism

noun
  1. the practice or theory of using ornament or decoration as a primary aesthetic or cultural principle; emphasis on ornamental rather than functional or structural elements
  2. Usage: often used in art history and architectural criticism; can refer to a historical or cultural movement
  3. a system of imperial or colonial rule that emphasizes cultural superiority and the imposition of aesthetic or civilizational standards on subject peoples
  4. Usage: academic and postcolonial studies term; associated with 19th and 20th century imperialism

Examples