1. to price (a product or service) higher than a competitor; to set a price that is too high and thereby lose customers or market share
Usage: transitive verb; business/commerce context

Examples

• The company outpriced itself and lost market share to cheaper competitors.
• If we outprice our rivals, customers will simply buy from them instead.
• The retailer's decision to outprice similar products led to declining sales.
• By outpricing the competition, they effectively priced themselves out of the market.
• Small businesses risk outpricing themselves when they don't research competitor rates.